SDM was established in 1982 by Selwyn Moss and today SDM is one of the largest distributors of fashion eyewear and optical frames in South Africa and neighbouring territories.

The SDM team have extensive knowledge of the eyewear industry, travelling internationally to bring the latest trends and fashion to the South African eyewear market. Every eyewear collection we distribute or develop, reflects SDM’s passion, drive and determination to support our optical customers.